Expansion and Global Leadership: Played a key role in expanding GumGum's presence across the UK and Europe, helping the company become a global leader in contextual ad technology.

Creation of Digital Mockups: Developed digital creative mocks and interactive custom units to support the sales team, aligning design solutions with key performance indicators (KPIs), initial concepts, and client-provided creative direction.

Securing Major Clients: Successfully secured major clients by creating impactful mockups, with a notable example being a lottery client that generated over £1.4M in revenue for GumGum.

Collaboration and Client-Centric Approach: Collaborated closely with account managers and sellers during creative calls to ensure seamless campaign launches and exceptional customer service. Actively participated in client kick-off calls, emphasizing a client-centric perspective in the design process.

Diverse Design Work: Engaged in diverse design work, ranging from designing and animating unique ad solutions (rich media display, video, native content) for desktop and mobile platforms to providing technical support for the creative engineering team.

Workflow Efficiency: Enhanced workflow efficiency by implementing process improvements, resulting in a 2-day reduction in creative turnaround time and increased productivity.

Exceeding Client Expectations: Consistently exceeded client expectations, demonstrating meticulous attention to detail and creativity even under tight deadlines.

Mentoring and Training: Mentored and trained new designers, facilitating their onboarding and streamlining the creative process. Conducted training sessions for external teams to equip them with the skills needed for effective GumGum ad campaigns.